People don’t just stay on one site now, no matter how great it is. They browse from site to site. You can continue to reach these people even after they leave our sites. We can create cookie pools of users based on site or a particular type of content, then retarget ads to them as they browse the web based on which cookie pool they belong to.
Retargeting ads also yield a higher click-through rate than on-site ads with an average CTR of 0.10%
- $500 per 10,000 impressions
- $5,000 per 100,000 impressions
Frank comes to EMSWorld.com. Frank decides to check his mail on Yahoo. Frank is shown our ads while checking his e-mail.
Franks reads an article about ventilation on EMSWorld.com. Frank checks his mail on Yahoo. Frank is shown an ad about Client X’s ventilator.